How it works
From DA lodged to quote request — without lifting a finger
Roweo watches the NSW planning portal, matches DAs to your service area, posts a letter to the homeowner, and tells you when they scan it.
A DA lands in your suburb — you see it the same day
Roweo checks the NSW Planning Portal every few hours. New DAs are classified by project type and matched to builders covering that suburb.
Merriwa, NSW
Works within the public road reserve, including utility connections,
2026-06-29
Scone, NSW
Sewer and Stormwater Drainage
2026-06-29
Murrurundi, NSW
Stormwater Management
2026-06-29
Upper Rouchel, NSW
Installation of Manufactured Home
2026-06-29
Merriwa, NSW
Stormwater Management
2026-06-29
Strathfield, NSW
2026-06-29
We print and post a letter to the homeowner — in your name
Approve your letter template once during setup. Every matched DA gets a letter printed and posted within 2 business days. You do nothing.
Bayside Building Co.
0412 345 678
baysidebuilding.com.au
Lic. No. 123456C
30 June 2026
The Property Owner
14 Paget Street
Parramatta NSW 2150
RE: Second Storey Extension — 14 Paget Street, Parramatta
DA No. 2025/0412 · Lodged 18 June 2026
Dear Homeowner,
We noticed your application for a second storey addition has been lodged with City of Parramatta Council and wanted to reach out before you start calling builders.
We have completed fifteen similar additions in Parramatta over the past three years and know the council requirements well. We are happy to come out, review your plans, and give you a straight quote — no charge, no pressure.
Scan the QR code below to see our profile and get in touch. We usually respond the same day.
Kind regards,
Bayside Building Co.
0412 345 678 · baysidebuilding.com.au · Lic. No. 123456C
Scan to view our profile & request a quote
roweo.com.au/scan/bayside-abc123
This letter was sent independently by the builder named above and is not affiliated with any council or government authority. ABN 31 683 026 924
Your logo and brand colours
Upload your logo once. Every letter goes out on your letterhead — not ours.
Personalised to the DA type
Extension DA? The letter mentions extensions. Granny flat? Same again. Not a generic form letter.
Unique QR code tracked to you
Every letter has a unique QR. When the homeowner scans it, you get notified immediately.
Posted within 2 business days
We handle printing, folding, stuffing, stamping, and Australia Post. You approve once — done.
Compliance built in
Includes the council non-affiliation disclaimer required under Australian Consumer Law.
Homeowner scans the QR — lands on your dedicated page
Not your generic website. A dedicated landing page with your profile, trade specialties, and a direct quote request form. Built to convert.
Bayside Building Co.
Parramatta · Lic 123456C
Residential extensions and second storey additions across Parramatta, Blacktown and the Hills District.
Your profile, not a generic page
Shows your logo, trade areas, and specialties. Homeowners land here expecting to contact you — not browse a directory.
Quote form pre-filled with DA context
Homeowner taps 'Request a quote' — their suburb and project type are already in the form from the DA.
Quote request lands directly in your inbox
Name, number, project description — emailed to you the second they submit. No middleman, no lead marketplace.
Full engagement tracking
Dashboard shows scan time, how long they spent on the page, and whether they submitted a form or just browsed.
You are notified the moment they scan
An email hits your inbox within seconds. First builder to call a homeowner after they express interest wins more often than not.
Roweo <hello@roweo.com.au>
to you
Your letter was scanned in Parramatta
Scan details
Suburb: Parramatta NSW 2150
Project: Second storey addition
Scanned at: 2:47 PM today
Time on page: 2 min 14 sec
This homeowner spent over 2 minutes on your profile page and scrolled to the bottom. They know who you are — now is the time to follow up.
Email notification in your inbox within 10 seconds of the scan
Dashboard shows scan time, how long they spent on your page, and scroll depth
If they submit a quote request — their name, phone number, and project details land in your inbox
Follow up the same afternoon while you are still front of mind
Log what you win — see your actual return
When a letter turns into a job, log it in 10 seconds. The dashboard shows exactly how much revenue your letters have generated.
ROI Tracker — last 90 days
Bayside Building Co.38
Letters posted
9
QR scans
5
Enquiries
3
Quotes sent
$620k
Jobs won
Recent outcomes
Parramatta — Second storey addition
$285,000
14 Jun
Castle Hill — Extension + renovation
$335,000
2 Jun
Blacktown — New dwelling
28 May
Penrith — Granny flat
19 May
Ready to start getting leads from DAs?
Setup takes 20 minutes. First letter goes out within 2 business days.
Get started from $149/monthNo contracts. Cancel any time.