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How it works

From DA lodged to quote request — without lifting a finger

Roweo watches the NSW planning portal, matches DAs to your service area, posts a letter to the homeowner, and tells you when they scan it.

312 DAs lodged in NSW in the last 30 days
1

A DA lands in your suburb — you see it the same day

Roweo checks the NSW Planning Portal every few hours. New DAs are classified by project type and matched to builders covering that suburb.

roweo.com.au/dashboard/leads
6 new leads this week
NewExtension

Parramatta, NSW

Alterations and additions — proposed second storey addition to existing dwelling

2026-07-01

$185k est.

Extension

Castle Hill, NSW

First floor addition and ground floor alterations including new master bedroom and ensuite

2026-07-01

$260k est.

New Dwelling

Kellyville, NSW

Construction of new two-storey dwelling with double garage and alfresco area

2026-06-30

$680k est.

Renovation

Baulkham Hills, NSW

Alterations and additions — knockdown and rebuild of existing single storey dwelling

2026-06-30

$520k est.

Granny Flat

Penrith, NSW

Construction of secondary dwelling (granny flat) to rear of existing property

2026-06-29

$148k est.

Pool

Blacktown, NSW

Construction of in-ground swimming pool, decking, fencing and associated landscaping

2026-06-29

$72k est.

2

We print and post a letter to the homeowner — in your name

Approve your letter template once during setup. Every matched DA gets a letter printed and posted within 2 business days. You do nothing.

Your Logo Here
Your Neighbourhood

Recent Development
Application Alert

The Property Owner

14 Paget Street
Parramatta NSW 2150

Hi there,

We noticed you're planning
something exciting.

A Development Application has recently been lodged for your property at:

14 Paget Street, Parramatta NSW

Proposed second storey addition to existing dwelling

DA lodged: 18 Jun 2026 · Ref: 2026/0412

We've completed over fifteen similar additions in Parramatta and know the council requirements well.

We'd love to come out, review your plans, and give you a straight quote — no charge, no pressure.

Licensed & insured

Fully licensed, insured and highly rated by homeowners in your area.

No-obligation quote

We'll review your plans and give you a straight quote — no pressure.

Fast response

We reply to all enquiries the same day.

A note from us

We know that getting the right builder makes all the difference. We're a local team and take real pride in our work. Scan the code — we'd love to hear from you.

— Bayside Building Co.

Ready for your
next step?

Scan to view our work and get in touch directly.

Scan me

roweo.com.au/scan/…

Your information is secure

We respect your privacy and will never share your details.

Proudly supporting
homeowners in your area.

This letter was sent independently and is not affiliated with any local council or government authority.

Powered by Roweo

Your logo and brand colours

Upload your logo once. Every letter goes out on your letterhead — not ours.

Personalised to the DA type

Extension DA? The letter mentions extensions. Granny flat? Same again. Not a generic form letter.

Unique QR code tracked to you

Every letter has a unique QR. When the homeowner scans it, you get notified immediately.

Posted within 2 business days

We handle printing, folding, stuffing, stamping, and Australia Post. You approve once — done.

Compliance built in

Includes a clear council non-affiliation statement and sender identification on every letter.

3

Homeowner scans the QR — lands on your dedicated page

Not your generic website. A dedicated landing page with your profile, trade specialties, and a direct quote request form. Built to convert.

BB

Bayside Building Co.

Parramatta · Lic 123456C

4.9 · example profile

Residential extensions and second storey additions across Parramatta, Blacktown and the Hills District.

Extensions & additions
Second storey
Knockdown rebuild
Request a free quote →
Call
Email

Your profile, not a generic page

Shows your logo, trade areas, and specialties. Homeowners land here expecting to contact you — not browse a directory.

Quote form pre-filled with DA context

Homeowner taps 'Request a quote' — their suburb and project type are already in the form from the DA.

Quote request lands directly in your inbox

Name, number, project description — emailed to you the second they submit. No middleman, no lead marketplace.

Full engagement tracking

Dashboard shows scan time, how long they spent on the page, and whether they submitted a form or just browsed.

4

You are notified the moment your QR code is scanned

An email hits your inbox within seconds of a scan. Following up quickly while you are still front of mind gives you a clear advantage.

R

Roweo <hello@roweo.com.au>

to you

Just now

Your letter was scanned in Parramatta

Scan details

Suburb: Parramatta NSW 2150

Project: Second storey addition

Scanned at: 2:47 PM today

Time on page: 2 min 14 sec

Someone scanned your letter and spent over 2 minutes on your profile page — now is the time to follow up.

View their quote request →
1

Email notification in your inbox within 10 seconds of the scan

2

Dashboard shows scan time, how long they spent on your page, and scroll depth

3

If they submit a quote request — their name, phone number, and project details land in your inbox

4

Follow up the same afternoon while you are still front of mind

5

Log what you win — see your actual return

When a letter turns into a job, log it in 10 seconds. The dashboard shows exactly how much revenue your letters have generated.

ROI Tracker — last 90 days

Illustrative example only

38

Letters posted

9

QR scans

5

Enquiries

3

Quotes sent

$620k

Jobs won

Recent outcomes

ParramattaSecond storey addition

Job won

$285,000

14 Jun

Castle HillExtension + renovation

Job won

$335,000

2 Jun

BlacktownNew dwelling

Quote sent

28 May

PenrithGranny flat

Enquiry

19 May

Start finding DA leads today

Setup takes 20 minutes. First letter goes out within 2 business days.

Get started — letters from $249/month

No contracts. Cancel any time.