About Roweo
Built for builders who are tired of chasing work
Roweo gives Australian residential builders a way to reach homeowners before anyone else — using publicly available development application data and professional physical mail.
Why we built Roweo
Every day, hundreds of homeowners across Australia lodge development applications with their local council — for extensions, renovations, new homes, granny flats, and more. These DAs are public documents. They name the property, the project type, and the approximate value. They are the clearest possible signal that someone is ready to spend money on construction.
And yet most builders never see them. They wait for referrals, compete on Hipages with a dozen other quotes, or spend money on ads that reach people who might be planning something someday. Roweo was built to change that.
We ingest DA data from planning portals across Australia daily, classify each project by type, match it to builders based on their service area and specialisation, and post a professional branded letter to the homeowner's door within two business days. The homeowner gets a credible, personalised letter from a local builder before they've spoken to anyone. The builder gets a warm lead — with QR tracking to know who responded.
The result: builders who use Roweo are first to the door, first to quote, and win more work at full margin — without cold calling, without ads, and without competing on price in a crowded marketplace.
How we operate
Transparent pricing
No hidden fees, no per-letter costs, no lock-in. One flat monthly subscription. Cancel any time.
Australian-built, Australian-focused
We use real Australian council DA data, Australian terminology, and Australian building industry knowledge. Not a UK product bolted onto a .com.au domain.
Self-serve by design
No demo call required to see pricing. No sales rep to get through. Set up in 20 minutes and be live the same day.
Ready to try it?
Set up takes 20 minutes. First lead within 24 hours.