Your next job is
already at council.
Roweo monitors new Development Applications, matches them to your service area, and posts branded letters to homeowners before they start calling builders.
No contracts. Cancel any time. Letters posted within 2 business days.
300+
DAs matched in last 30 days
2 days
DA lodged to letter in the post
From $149
Monthly plans, no lock-in
NSW & ACT
VIC & QLD coming soon
How it works
From DA lodgement to letter in two days
No cold calling. No chasing referrals. Just a steady stream of warm leads from homeowners who are actively planning a project.
Homeowner lodges a DA at council
Someone in your service area submits a development application — a renovation, extension, new build, or granny flat. This is a legally lodged document: the project is real, planned, and moving through council.
We match it to your account
Roweo classifies the project type and matches it to your service suburbs, project preferences, and minimum value threshold. Only relevant leads reach you. Currently covering NSW and ACT — VIC and QLD launching soon.
A branded letter goes to the door
Your logo, your phone number, your message. We print and post the letter within 2 business days. No printing, no post office, no effort on your end.
You find out who's interested
Every letter has a unique QR code. When it's scanned, you get an instant notification. The recipient lands on your profile page and can request a quote in under 2 minutes.
Getting there first puts you ahead of the competition.
Roweo gets you in front of homeowners before your competitors even know the job exists.
Why Roweo works
Built for builders who want to win work — not chase it
Physical mail cuts through
A letter to the door has no spam filter, no algorithm, and no competition. It sits on the bench until they're ready to call. Digital ads don't do that.
DA data means intent is real
These aren't people browsing renovation ideas on Pinterest. A DA is a lodged document with council. The project is real, planned, and moving through council.
QR tracking shows you who's warm
Every letter has a unique QR code. When the homeowner scans it, you're notified instantly. You know exactly who responded, which suburb, and when.
Monthly allowance, predictable ROI
Your plan includes a set number of letters per month. Top up with extra packs if you need more. No surprise bills, no per-lead fees.
Self-serve in 20 minutes
No demo call, no salesperson, no waiting. Sign up, set your suburbs and project types, approve your letter template, and you're live.
ROI tracking built in
Log the enquiries, quotes, and jobs won from your letters. See the revenue Roweo has generated for your business — the number that keeps the subscription running.
Real DA data
Every development application lodged in your area
Updated daily — NSW and ACT live
DA data from NSW and ACT government planning portals, ingested daily. Victoria and Queensland launching soon.
Classified by project type
Extensions, renovations, new dwellings, granny flats, pools. We filter out the projects you don't want and surface only the ones you do.
Matched to your suburbs
Set exactly which suburbs and postcodes you service. We only show you DAs in your work area, at or above your minimum project value.
Automatic — no manual work
Once set up, Roweo runs itself. New DAs matched → letter generated → posted, up to your monthly plan allowance. You just check your notifications.
Why Roweo
A smarter way to win residential work
Without Roweo
With Roweo
Your next job is already at council.
Set up in 20 minutes. First DA match within 24 hours. First letter posted within 2 business days.
Get started — letters from $249/monthNo contracts. Cancel any time.